As part of the broadcast collaboration feature launch, Mark Zuckerberg spoke with Instagram CEO Adam Mosseri on Tuesday. In addition, broadcasters can invite fans and creators to chat.
Instagram introduced broadcast channels in February for chosen creators to make announcements. In addition, subscribers receive channel updates from creators.
Zuckerberg has announced Meta Verified, a Windows WhatsApp client, and a WhatsApp chat lock functionality via broadcast channels.
Mosseri said Instagram now supports GIFs in comments on posts and Reels. In addition, the GIHPY search-based tool is rolling out to users. The UK’s competition watchdog ordered Meta to sell GIPHY last year because the social media behemoth may restrict access or ask customers for more data. Instagram is adding lyrics to Reels, Mosseri said. The social network debuted auto-captioning last year.
Zuckerberg also asked channel users if they wanted Instagram to add AI-powered chatbots and AI-created photos.
The business also announced that Instagram Gifts for tipping creators would launch in India in the coming weeks. Instagram unified video, audio, sticker, and text editing last month. In addition, splitting clips, modifying playback speed, and replacing clips under editing tools will be released in the coming weeks, the business announced today.