A family-run ribbon shop in Abergele has experienced an unexpected surge in demand after a TikTok trend made its products go viral. The craze began when users started sharing videos of elaborate gift-wrapping styles, encouraging others to recreate the same look. Within days, the shop had sold more than six miles of ribbon far beyond its usual sales volume.
Customers from all over the UK began placing orders, and some colors sold out almost immediately. Staff said they were stunned by how fast the trend grew, noting that the sudden wave of attention brought both excitement and long hours of packing orders.
The shop’s owner explained that business is typically steady throughout the year, with predictable boosts around holidays. This spike, however, was unlike anything they had seen, turning an ordinary week into their busiest ever. Despite the pressure, the team said the support has been uplifting and has introduced the shop to thousands of new customers.
As TikTok creators continue showcasing ribbon-heavy wrapping videos, the shop is working quickly to restock shelves and keep up with demand. The owner hopes the momentum will inspire more people to shop local and support small businesses beyond viral moments.