Snap Inc. (SNAP.N) hired a Google senior vice president of engineering on Monday to boost its advertising business.
Eric Young, former Google Cloud vice president of engineering, will manage Snap’s core infrastructure, which powers Snapchat.
He will also help Snap target and measure Snapchat advertisements after Apple’s iOS privacy improvements made it harder.
Snapchat currently has 750 million monthly users, but Snap has failed to generate revenue.
Snap announced in April that it was simplifying how users engage with advertising and improving their relevancy, which might affect some advertisers in the short run.
Young built Google’s search, marketing, and YouTube software backbone.
After hiring Rob Wilk, former head of advertising at Microsoft Corp (MSFT.O), as president of the Americas and another Google veteran to drive revenue products, Snap recruited him.