Instagram Threads search now supports ‘all languages’ in the latest update. Threads, which is Instagram’s competitor on Twitter/X, is growing more competitive due to the extension of its keyword search tool to all areas where the app is accessible. The feature was initially tested in English-speaking markets such as Australia and New Zealand in August. Subsequently, in September, it was expanded to most additional English-speaking and Spanish-speaking nations, including the United States. From this point forward, the president of Instagram, Adam Mosseri, has stated that keyword searches will be “supported in all languages.”
That will increase the app’s value to a larger, global audience, which currently has nearly one hundred million monthly users.
This announcement comes on the heels of claims that Threads is getting closer to launching in the European Union. According to the Wall Street Journal, the app may reach the European Union next month. The publication also mentioned that it would debut a view-only mode simultaneously, enabling users to read articles without having to create an account.
Providing search capabilities to users in the European Union would be an essential component of catering to that market, which comprises people who speak a wide variety of languages. Nevertheless, it would also make Threads more valuable to more than one hundred nations outside of the United States, where the program is now accessible
The Threads team has been rapidly iterating on the app in response to user feedback. In the months that have passed since the app’s launch, they have added features such as a chronological following feed, a web app, a way to view your likes, polls, GIFs, support for hashtags (without the hash), an edit button, profile switching, and more. ActivityPub is a decentralized social networking protocol that powers Mastodon and other networks. The firm has also vowed to integrate with ActivityPub and has plans to interact with a developer application programming interface (API).
However, even though it has been seen in the development process, Threads has not yet embraced one of the most essential features that drives X: Trending Topics. The firm appears to intend to become a less real-time version of X since the algorithmic feed frequently includes several days of postings. Mosseri has also clarified that the firm does not want to magnify news on the platform, distinguishing the app from X, which is primarily concerned with breaking news. Many people who previously used X are now using Threads, which may eventually set the course of the app.
In the message sent out today, Mosseri mentioned that further enhancements to search will be coming shortly.
Threads will continue to ban search queries such as “long COVID” and their associated phrases, directing users to the Centers for Disease Control and Prevention (CDC) website for up-to-date information.
Threads, which has about 100 million monthly users, is still smaller than X, which, according to Elon Musk, the owner of X, had nearly 550 million monthly active users as of September. In addition, it is not yet available in all of the markets X serves, another factor that restricts its expansion. Mark Zuckerberg, CEO of Meta, was recently quoted as saying to investors that Threads could become Meta’s next billion-person app in a couple of years. Zuckerberg continues to be optimistic about the app’s potential.