Nissan Motor Co. (7201.T) announced on Monday that all new models it introduces in Europe in the future would be electric, and by 2030, it intends to sell solely electric vehicles there.
Nissan CEO Makoto Uchida declared in a statement that “there is no going back at this point.” Nissan will convert to all-electric vehicles in Europe by 2030 because, in our opinion, it is the correct move for the environment, our consumers, and our company.
According to the automaker, one of the two new EV models that the Japanese automaker has previously announced for Europe will be produced at its Sunderland factory in northern England.
Nissan announced earlier this year that it would introduce 19 new EV vehicles by 2030 as it tries to catch up in a market dominated by upstarts like Tesla (TSLA.O).
Nissan had stated that 98% of its sales in Europe by the end of its fiscal 2026 year, which ends on March 31, 2027, will be electrified, which would entail either entirely electric cars or hybrids, including a huge battery and a combustion engine.
By setting a new target of becoming all-electric in Europe by 2030, Nissan would align with alliance member Renault (RENA.PA), which already has a similar ambition for its Renault brand.
By 2030, Ford and Stellantis intend to run entirely on electricity in Europe. Volvo intends to market solely electric vehicles by 2030.