Premium Spotify users in the U.K. and Ireland will get “D.J.,” an A.I. tool. It plays English-speaking AI-curated music for music discovery. The A.I. DJ resembles a radio D.J.
Premium U.S. and Canadian subscribers received this feature in February. OpenAI powers the beta feature, which may have bugs.
87% of D.J. users were Gen Z, and the company liked the new D.J. feature. The company also observed that A.I. DJ users spend 25% of their listening time with the tool on a given day.
Spotify stated cultural partnerships inspire D.J.’s voice with chief Xavier “X” Jernigan. The feature will announce Arlo Parks’ new album, “My Soft Machine,” by the end of the month. In addition, Spotify may eventually monetize this function to promote new releases.
Spotify said at its Stream On the event that its 2022 Sonatic acquisition and OpenAI technology enable the A.I. DJ. Users can tap the A.I. DJ button to change moods or genres while the D.J. performs automatically. As you listen, the functionality learns your preferences, like any AI-aided gadget. iOS and Android have A.I. DJ. Tap the D.J. card in the Music Feed.