Uber announced Thursday at its Go-Get product event in London that it will launch peer-to-peer car sharing in Toronto and Boston.
After buying Car Next Door, the ride-hailing and delivery app launched a carsharing service in Australia last year. The app-based car rental service is now Uber Carshare.
In Uber Carshare cities, users can browse and reserve automobiles by hour or day. Customers must return rental cars to their pick-up locations. Uber will recommend prices. Owners will determine price and availability. Cost includes fuel.
Uber framed this as a sustainability step and part of its carbon reduction efforts, which were constantly addressed at the event. At another Got-Get event earlier this year, Uber unveiled several new products and features to entice new consumers, from kids as young as 13 and families who want to link accounts to people who prefer calling for a trip instead of using the app.
“Driving down emissions is the defining challenge of our generation, and every day we make dozens of choices that impact the planet, from the food we eat to the transportation we choose,” Uber CEO Dara Khosrowshahi said.
Uber is helping millions of people make greener choices, one trip and delivery at a time. Today’s simple modifications will help us meet our zero-emissions goals by integrating sustainability into our global platform’s fundamental user experience.
Uber declined to reveal its next launch location. However, the corporation prioritizes high-density cities with many adjacent places that require a car.