Walmart’s new website and app are cleaner than Amazon’s. The retailer replaced a crowded UI with sparkling sections highlighting departments and specials.
Scrolling down the webpage reveals more shopping categories, including seasonal and holiday products. Searching for a product returns numerous rows of goods you may scroll through horizontally.
Walmart’s old and new layouts Walmart.
Walmart executive vice president Tom Ward calls the adjustment “a more engaging way to browse,” highlighting “items that matter most to [customers] at any given moment.” Amazon’s homepage contains a slideshow-style banner at the top and a checkerboard of goods and categories based on past purchases.
I liked shopping on Walmart’s website before the change. For one, it contains fewer word salad brands that dominate my Amazon search results, one of my greatest complaints. In addition, although my local Walmart may stock things, it occasionally provides faster shipping alternatives (better yet, I can find and pick something up in-store).
Walmart’s new site is its latest attempt to beat Amazon. The corporation has increased its efforts since starting its online Marketplace over a decade ago to grow its goods. In 2020, Walmart launched Walmart Plus, a $12.95 monthly membership with Amazon Prime-type services like free shipping, Paramount Plus, and direct-to-fridge grocery delivery for $7. Walmart may even launch a streaming service to compete with Amazon.