On Thursday, Adobe Inc. (ADBE.O) said it will offer Firefly, its artificial intelligence tool for picture generation, to major businesses with financial indemnity for copyright issues involving content generated with the program.
The idea to include compensation follows an increase in lawsuits over image data used in AI services from firms like Stability AI and Midjourney that can generate imagery from a few words of text.
Adobe’s Firefly service was tested using legally secure image files earlier this year.
Adobe Express, a tool for non-designers to generate graphics and documents, will include Firefly, San Jose, California-based Adobe announced Thursday.
Adobe promised indemnification for photographs made with the service but did not provide financial or legal information.
“We financially stand behind all of Firefly’s content for use either internally or externally by our customers,” Adobe’s senior vice president of digital media Ashley Still told Reuters.
Adobe will also enable businesses to train the service to utilize their logos and products so that “when employees are creating content, it is literally within their brand guidelines,” Still added.
Adobe added AI-powered digital marketing capabilities on Thursday.
Adobe Experience Cloud senior director of AI products Suman Basetty said users might ask natural language questions to build reports from system data, such as comparing online and offline sales over a specific period in a certain region.
Instead of someone pulling data for a time range and compiling the report, you can see it. “This democratizes enterprise data,” Basetty stated.
