Connect with us

Hi, what are you looking for?

BUSINESS

Oppo disbands chip design unit as shipments drop.

Photo: Oppo

As poor worldwide demand compels major mobile manufacturers to cut costs and restructure, Oppo is disbanding its youthful chip design subsidiary Zeku.

The decision surprises those who believe the phone maker is expanding its in-house chip development as escalating geopolitical tensions with the U.S. threaten to cut Chinese enterprises off critical suppliers. As a result, Oppo will likely return to third-party chip partners.

Canalys said Oppo finished Q1 2023 as the fourth-largest smartphone vendor, but its shipment declined by 8%. All five major phone companies except Apple saw shipments drop. Global smartphone sales fell 13% in the quarter.

Today, Oppo addressed its decision to downsize its promising chip team: “Due to the uncertainties in the global economy and the smartphone industry, we have to make difficult adjustments for long-term development. Thus, the corporation has discontinued Zeku.”

Zeku introduced MariSilicon X, a neural processing unit that uses machine learning to improve photo and video performance, in December 2021. In addition, Zeku established a Palo Alto research base.

According to its LinkedIn page, Zeku hired over 100 people a month until its unexpected demise. Zeku’s nearly 2,000 employees are uncertain how the transfer will affect them. “The company will properly arrange related matters and continue to deliver great products and service to users worldwide,” Oppo says of the team’s location.

Oppo’s withdrawal from chips indicates another Chinese phone company’s effort to control the semiconductor supply chain. After Trump-era penalties cut Huawei from major foundries, its HiSilicon chip design failed. As a result, Huawei spun out its inexpensive handset brand, Honor, to avoid sanctions that have crippled its consumer business.

Click to comment

Leave a Reply

Your email address will not be published. Required fields are marked *

The future of technological innovation is here. Be the first to discover the latest advancements, insights, and reviews. Join us in shaping the future.
SUBSCRIBE

You May Also Like

Tech News

South Korea has banned new downloads of the Chinese AI assistant DeepSeek over data privacy concerns. Regulators suspect user data was sent to ByteDance,...

HOME ENTERTAINMENT

Some sci-fi remakes surpass their originals through improved storytelling, emotional depth, and cutting-edge visuals. Films like *The Thing* (1982), *The Fly* (1986), and *Dune*...

Tech News

X, formerly Twitter, has blocked Signal.me links, raising censorship concerns amid political shifts. The move comes as Elon Musk and Donald Trump restructure the...

Tech News

Advocacy groups accuse *The Washington Post* of rejecting their "$Fire Elon Musk$" ad campaign, raising concerns about media independence. The ad highlighted Musk's unelected...

SUBSCRIBE

The future of technological innovation is here. Be the first to discover the latest advancements, insights, and reviews. Join us in shaping the future.