Connect with us

Hi, what are you looking for?


Amazon’s TikTok-like Inspire shopping stream is now accessible to all US customers.

Photo: Amazon

According to Amazon’s website, all U.S. consumers may use the app’s TikTok-like shopping stream. After testing it last summer, Amazon launched a TikTok-like shopping stream to select U.S. consumers in December.

The new short-form video and photo stream lets users browse and purchase from influencer, brand, and customer content.

To use Inspire, open the Amazon Shopping app, sign in, and hit the “light bulb” symbol on the bottom navigation bar. To customize your Inspire feed, you’ll be asked to pick from over 20 interests, like cosmetics, skin care, pets, gaming, plants, hiking, interior design, travel, jogging, and more.

Double-tap any screen to “like” content. Then, like TikTok’s vertical video stream, you swipe up from the bottom to watch the next video. TikTok-style engagement buttons are on the right.

If you like anything, scroll horizontally through the little buttons that display goods in the movie at the bottom of your screen. Clicking on a product opens an overlay window above the video. Click “See all details” on the product page to buy or add the item to a list.

Amazon Influencers can publish to Inspire. Creators earn compensation when buyers buy their stuff. Customers can submit product reviews to Inspire, but not posts. The Inspire feed won’t pay customers for product reviews. Brand Registry suppliers and sellers with active Brand Stores can publish to Inspire.

“We invent every day to make shopping easy and fun,” stated Amazon buying director Oliver Messenger in an email. “Inspire is our new shopping experience that connects Amazon customers with shoppable content from other customers, the latest influencers, and many brands. As a result, customers may discover new products or gain shopping inspiration matched to their preferences in a few taps and then buy them on Amazon.”

Inspire’s U.S. debut follows Amazon’s long history of using social media forms to engage customers and inspire purchases. In 2016, the e-commerce behemoth released Interesting Finds, a Pinterest-like service. After a few years, Amazon Spark, an Instagram clone, was discontinued in 2019.

Amazon uses popular formats to sell, unlike TikTok. Social media is used to study, entertain, and shop. Amazon’s short-form videos may not be enjoyable or useful for buying. The Amazon mobile app for iOS and Android offers Amazon Inspire to all U.S. consumers. Inspire is not desktop-accessible.

Click to comment

Leave a Reply

Your email address will not be published. Required fields are marked *

The future of technological innovation is here. Be the first to discover the latest advancements, insights, and reviews. Join us in shaping the future.

You May Also Like


What distinguishes open-source software from proprietary software? See the pros and cons of this tech favorite. Pros: Open-source software is usually free or low-cost...


Are you ready to enter a world of limitless possibilities? Artificial Intelligence is here, and it's changing the game. From improved healthcare to increased...


Learn the basics of blockchain technology and how it is revolutionizing the world of cryptocurrency. Discover why blockchain is driving decentralization and security.  ...


Discover NLP and AI technology's latest advancements and applications in language processing. Learn how NLP and AI are transforming various industries. Explore the benefits...