Connect with us

Hi, what are you looking for?


Britain investigates Amazon’s $1.7B iRobot purchase.

Photo: Irobot

The U.K.’s Competition and Markets Authority (CMA) is reviewing Amazon’s planned acquisition of iRobot.

The CMA seeks stakeholder input to determine if Amazon’s acquisition of iRobot would cause a “significant decrease of competition” in the U.K.

The CMA hasn’t set a timeline for announcing its investigative decision. Established 30 years ago at MIT, iRobot is best known for its Roomba autonomous vacuum cleaners and mopping devices.

In August, Amazon offered $1.7 billion for publicly traded iRobot, following its steady entry into the smart home and its connections with Roombas. Yet, the megabucks iRobot transaction was expected to bring global regulatory scrutiny against Big Tech.

EU regulators are allegedly ready to scrutinize Amazon’s iRobot acquisition on privacy grounds owing to worries that Amazon may merge data from the two businesses to obtain a competitive advantage. Amazon is scrutinized in its home market for acquisitions, competitiveness, privacy, and more. The FTC is considering investigating Amazon’s iRobot transaction, although it approved Amazon’s $3.9 billion One Medical acquisition.

Antitrust deals plague the U.K. Ofcom announced yesterday that it will investigate the local cloud infrastructure industry, focusing on Amazon’s AWS and Microsoft. The CMA also sees Microsoft’s $68.7 billion Activision offer and Broadcom’s $61 billion VMware acquisition. In addition, the CMA ordered Facebook parent Meta to sell Giphy, which it had purchased for $400 million 18 months earlier.

Today’s revelation doesn’t necessarily indicate Amazon’s iRobot acquisition is in danger, but it shows the U.K.’s interest in Big Tech’s M&A deals. The U.K. may follow suit with EU and U.S. regulators considering in-depth investigations.

Amazon told TechCrunch it is “working closely with the relevant regulators in their evaluation of the merger” and that consumers “have numerous alternatives to select from when they buy a vacuum.”

Click to comment

Leave a Reply

Your email address will not be published. Required fields are marked *

The future of technological innovation is here. Be the first to discover the latest advancements, insights, and reviews. Join us in shaping the future.

You May Also Like


Every year, new gadgets are brought to the market as technology advances. The debut of some of the most cutting-edge and intriguing gadgets ever...


Are you ready to enter a world of limitless possibilities? Artificial Intelligence is here, and it's changing the game. From improved healthcare to increased...


Get ready to embrace the future with open arms - the top 10 tech trends of 2023 are about to revolutionize the world!"  ...


What distinguishes open-source software from proprietary software? See the pros and cons of this tech favorite. Pros: Open-source software is usually free or low-cost...