Connect with us

Hi, what are you looking for?


Meta Platforms’ ad-free service targeted in EU consumer complaint

Meta and Facebook logos are seen in this illustration taken February 15, 2022. REUTERS/Dado Ruvic/Illustration/File Photo Meta and Facebook logos are seen in this illustration taken February 15, 2022. REUTERS/Dado Ruvic/Illustration/File Photo

On Thursday, the largest consumer organization in Europe claimed that Meta Platforms (META.O), a fee-based solution launched in Europe this month, violates EU consumer regulations.

The European Consumer Organization (BEUC) and 18 of its members filed a complaint with the network of consumer protection authorities (CPC) two days after the advocacy group NOYB filed a complaint with the Austrian privacy watchdog, stating that Meta’s new service amounted to paying a fee to ensure privacy. The complaint was delivered to the CPC.

During the announcement of the transfer, Meta referred to the blog post that it had published on October 30.

“The option for people to purchase a subscription for no ads balances the requirements of European regulators while giving users choice and allowing Meta to continue serving all people in the EU, EEA, and Switzerland,” according to the organization.

BEUC highlighted several problems as breaching EU consumer law by using unfair, deceptive, and aggressive practices, including partially blocking consumers from using the services to force them to make a decision quickly and providing misleading and incomplete information in the process,” BEUC Deputy Director General Ursula Pachl commented in a publicly issued statement.

Even though consumers may choose to use the new service, BEUC stated that it was very probable that their data would still be gathered and utilized for other purposes. In addition, it expressed concern about the “very high subscription fee for ad-free services,” which potentially discourages customers.

Customers will agree to Meta’s profiling and tracking at this price, which is precisely what the tech giant intends to do. Pachl said that individuals should not be required to pay for the safety of their personal information.

The monthly fee for the ad-free service was 9.99 euros ($10.96) for web users, and it was 12.99 euros for users of iOS and Android technology. According to Meta, these charges are comparable to those of the premium services offered by Google (GOOGL.O) to YouTube and Spotify (SPOT.N), as well as those offered by Netflix (NFLX.O).

Click to comment

Leave a Reply

Your email address will not be published. Required fields are marked *

The future of technological innovation is here. Be the first to discover the latest advancements, insights, and reviews. Join us in shaping the future.

You May Also Like


Two nonfiction writers filed a lawsuit against OpenAI and its financial supporter Microsoft (MSFT.O) on Friday in Manhattan federal court. They claim that the...


Nvidia has expanded its reach in China’s EV sector. Four Chinese electric car makers will utilize Nvidia’s technology to power autonomous driving systems, demonstrating...


In a federal court case in California, shareholders sued Netflix (NFLX.O.), alleging that the streaming entertainment business concealed how much account-sharing was impeding its...


A bankruptcy judge in the United States has given the go-ahead for Celsius Network, a cryptocurrency lender, to switch its focus to Bitcoin mining....