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Meta wants generative AI to make commercials.

Photo: Facebook

Tech giants are rushing to release generative AI tools. Apple and Meta keep mute. By year’s end, Mark Zuckerberg’s company plans to employ generative AI to create adverts for diverse firms.

Meta CTO Andrew Bosworth told Nikkei Asia that the business aims to release AI-powered ad creation tools.

I expect several of them [tech commercialization] this year. The generative AI team, founded two months ago, is quite active. Bosworth told the newspaper that he, Zuckerberg, and Cox spend the most time there.

Zuckerberg launched an AI tools team under CPO Chris Cox in February. The release stated that the business is testing Instagram filters and AI-powered WhatsApp and Messenger conversations.

Meta continues to pursue the notion of constructing virtual worlds with generative AI, even though its metaverse attempts failed. Bosworth told Nikkei that large language models (LLMs) like OpenAI’s GPT-4 and Google’s PaLM would assist in creating 3D models by describing them.

“Previously, I had to learn a lot of computer graphics and programming to construct a 3D environment. You may be able to describe your environment and have the huge language model produce it in the future. He claimed it makes content production more accessible to more individuals.

While metaverse construction is the company’s long-term goal, increasing ad income may be more urgent. Meta suffered after Apple introduced App Tracking Transparency in 2021. The social network corporation predicted this transition would cost $10 billion in 2022, early last year.

“Our management theme for 2023 is the ‘Year of Efficiency,’ and we’re focusing on making a stronger and more nimble organization,” Zuckerberg stated in February during the Q4 2022 investors call. The corporation may turn to generative AI to increase revenue. Meta said during the call that They are not making enough money despite their $1 billion yearly revenue.

Generative advertising is not limited to Meta. Last year at TechCrunch Disrupt, Omnkey created campaigns utilizing OpenAI’s DALLE-2 and GPT-3. In addition, IDG, Sequoia Capital China, and Baidu Ventures-backed Movio create marketing films using generative AI.

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