With all the excitement surrounding the amazing advancements in video gaming technology such as the Xbox One X, the Nintendo Switch, and upcoming video game titles released at E3, people often forget that the video gaming industry is still rather young, but two of the biggest names in gaming are turning the big middle-aged 4-0 this year.
Nintendo and Atari companies who have brought you Pac-Man, Dragon Ball Z, Donkey Kong, Zelda, and Super Mario Bros. are both turning 40 later this year, both had their start in the video game industry in 1977 with Nintendo releasing it’s first ever video game system the Color TV Game 6 Atari releasing the Atari 2600 home video game console.
However, Atari has since fallen off in the video game industry and the has been sold countless times with the name only being shown on a select few amount of games that the company has helped produce. The company’s last console known as the Jaguar was released in 1993 but, Atari has announced their plans to return to the home console market with their new system known as the Ataribox.
Nintendo, on the other hand, has been going strong ever since it’s release of the Color TV Game 6 and later the Color TV Game 15. Nintendo used unusual tactics that would help it succeed I the video game industry such as making the prices for their systems lower than their competitors but not including the AC power adaptor or any other charging cable with the system. Since then Nintendo has had it’s own share of ups and downs when marketing their consoles, certain consoles such as their Nintendo NES, SNES, Nintendo DS, and Gameboy series were huge successes during their releases, while other such as the Wii U, Gamecube, and for a while the Nintendo 3DS failed to appeal to gamers.
Sales for the Nintendo 3DS actually didn’t receive a major boost in sales until Nintendo released certain games on them, reports say that the last few games released that provided a major boost to the Nintendo 3DS’ sales were the last few Pokémon games released. Nintendo has been doing well in the video game market as of lately, with the Nintendo Switch having sold approximately 2.74 million units worldwide, and with it’s upcoming lineup of games displayed at E3 and set to release this holiday season it’s currently one the most popular gaming items available.
However, when asked if Nintendo will be able to keep up the demand for the Nintendo Switch the company isn’t sure, president of Nintendo of America, Reggie Fil-Aime had this to say in regards to meeting the demand of their consumers, “We want to have consumers able to buy Nintendo Switch when they walk into stores for the holiday season. It’s a dual-edged sword. The more you launch great content, the more demand increases, which puts pressure on the supply chain. … We recognize the challenge and we’re working hard to ramp up the supply as fast as we can.” With Nintendo currently a thriving force in the gaming world and Atari planning to make a comeback, both companies plan to climb to the top of the gaming world in during their 40th anniversaries. Happy gaming and happy 40th Nintendo and Atari!
Featured Image via Pixaby