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Rakuten to invest $363 million in better frequency cell base

The logo of Rakuten is pictured in Yokohama, Kanagawa, Japan, Aug 2, 2023. REUTERS/Miho Uranaka/File Photo

Rakuten Group (4755.T), a Japanese firm, stated on Monday that it will spend 54.4 billion yen ($362.81 million) to build cellular base stations, shortly after the government revealed that it had given the company’s carrier a better connection frequency.

The announcement might help the company’s mobile phone division, which has struggled to gain market share from established competitors with deep pockets and reliable networks.

Rakuten intends to launch 10,661 base stations for the “platinum band” frequency and anticipates its mobile phone division will become profitable in 2026.

According to a corporate representative, the business is adhering to a strategy to cut capital spending by around 300 billion yen between 2023 and 2025.

Rakuten’s investment of $363 million in frequency cell bases is a blatant example of their plans. This decision will influence the future of telecommunications as much as it will benefit the present. It is reasonable to assume that Rakuten’s bold investment will play a significant role in transforming how we connect, communicate, and innovate as we progress toward 2023 and beyond.

As a result, Rakuten’s massive investment in expanding the frequency cell base for 2023 is a game-changing decision that promises many advantages for both the business and customers. With enhanced network performance, seamless 5G technology integration, and a competitive edge in the telecom sector, Rakuten is putting itself in a strong position to compete in the rapidly changing telecoms business. One thing is clear as we enthusiastically look forward to the future: Rakuten’s vision will influence how we interact and communicate in the years to come.

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