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Spotify is launching a personalized in-app Merch Hub

Image Credits: Spotify

According to a Monday announcement from the firm, Spotify is introducing an exclusive in-app Merch Hub that offers tailored merchandise suggestions based on your listening preferences. In the past, release sites, the Now Playing view, and individual artist biographies all included the opportunity to buy artist merchandise. You may now find all artist merchandise in a single location.

You may explore and click on merch items to find more information once you’re in the hub. Thanks to a collaboration with Shopify, you may purchase through the artist’s Spotify shop whenever you’re ready.

According to Heather Ellis, Product Marketing Manager of Fan Monetization, the new Spotify merch center is the first-ever merch buying experience customized to a person’s listening preferences and fandom. According to Spotify, “Spotify pulls personalized recommendations for you, specifically, into your merch hub experience, so offerings from your favorite artists find you – not the other way around.”

According to a blog post by Spotify, providing listeners with options to help musicians is essential to achieving the company’s “mission of enabling artists to live off their art.” The business also points out that the week after consumers got their Spotify Wrapped results last year, Spotify saw its highest-grossing retail sales week. This year’s Spotify Wrapped publication is anticipated for the final week of November.

You must type “Merch” into the search bar or go to the Merch tile on the Browse page to find the new merch center.

The release of today’s announcement coincides with reports that Spotify is getting ready to introduce a $19.99 per month “Superpremium” subscription tier that will include lossless audio, AI playlists, cutting-edge mixing tools, more hours of audiobook listening, and a customized service called “Your Sound Capsule.” Users should be able to filter their material collection by mood, activity, or genre using the tier as well.

On October 24, Spotify is anticipated to reveal its third-quarter financial results.

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