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UK secures commitments from Amazon and Meta over retail platforms

The logo of Amazon is seen at the Viva Technology conference at Porte de Versailles exhibition center in Paris, France, June 15, 2023. REUTERS/Gonzalo Fuentes/File Photo
The logo of Amazon is seen at the Viva Technology conference at Porte de Versailles exhibition center in Paris, France, June 15, 2023. REUTERS/Gonzalo Fuentes/File Photo

On Friday, the competition authority in Britain said that it had taken Amazon (AMZN.O.) and Meta (META.O.) to task for ensuring fair competition on their retail platforms.

The Competition and Markets Authority’s (CMA) inquiry into Amazon Marketplace and Meta’s advertising data usage has come to a close with the pledges from the major US internet companies.

According to the CMA, Amazon has promised not to utilize the marketplace data of competitors’ sellers to obtain an unfair advantage, guaranteeing that third-party marketplace merchants may compete. According to the statement, Amazon pledges to ensure that independent merchants using the marketplace will have an equal opportunity to have their offerings shown in the “Buy Box.”

Despite Meta’s pledges to refrain from “exploiting” the data of its advertising clients, rivals who run ads on its platforms can “opt out” of having their information utilized to enhance Facebook Marketplace.

Meta declared that it was pleased with the regulator’s choice. According to CMA’s preliminary assessment from July, Amazon’s proposal to modify how it handles independent sellers utilizing its Marketplace platform resolves concerns about competition.

The promises made by Amazon and Meta, as well as the UK regulator’s approval, will completely change the online retail platform market. By emphasizing customer trust, marketplace equity, and data protection, these tech behemoths are not only guaranteeing their success but also the expansion and development of the e-commerce sector overall.

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