From afar, the watch industry may seem unhurried. But every passing day brings about new timepieces from brands big, small, new and old.
Below, find 22 new releases from the likes of affordable brands like Citizen and Timex, luxury legends such as Omega and Moser, and enthusiast favorites like Christopher Ward and Serica. Together, they show an industry that never stops ticking — and, centuries later, can still find the time to surprise
H. Moser & Cie.H. Moser & Cie. Streamliner Alpine Drivers and Mechanics Pink Editions
To ring in the 2026 Formula 1 season, H. Moser & Cie. updates its unique Drivers and Mechanics watches for its racing team sponsor, BWT Alpine, with pink versions of both. Just like the original blue versions, this two-Streamliner pairing features one mechanical chronograph for drivers and one ana-digi smartwatch for the pit crew. The former is powered by Moser’s skeletonized Calibre HMC 700 automatic flyback chronograph movement, while the latter is a connected watch with unique features related to the Alpine F1 Team, including a schedule of races, countdowns to each race and team-specific messages. Both watches include an integrated pink rubber strap and are water-resistant to 120m. They’re only available as a package deal for $74,000 and are limited to 50 duos.
BenrusBenrus Sky Chief
Benrus resurrects its classic 1940s pilot’s chronograph with a modern version that keeps the looks and spirit of the original while updating the materials, sizing, movement and finishing to modern luxury levels.
SinnSinn 903 Ti II Anniversary
For the first time in 30 years, Sinn offers the 903 chronograph — made to the exact standards of the Navitimer design, which Sinn has owned since the late 1970s — with a titanium case and bracelet. It features a blue sunburst dial with rhodium-plated subdials and 3D luminous ceramic hour markers. It runs on a La Joux-Perret Caliber L112 automatic movement, boasting a column wheel chronograph and a 60-hour power reserve. This is a limited edition of 500 pieces.
NorqainNorqain Adventure 40mm Neverest Limited Edition
This limited-edition installment in Norqain’s Mount Everest-themed Adventure Neverest series features a 40mm black DLC-coated stainless steel case paired with a black aluminum compass bezel and a gradient black dial that’s secretly fully lumed with Super-LumiNova. The applied black indices and hands are also filled with orange Super-LumiNova, as is the decorative orange ring that surrounds the minute track. Water resistance is a robust 200m, and the watch is paired with an orange or rubber strap featuring a pattern of Norqain’s mountain logo. The model is limited to just 350 pieces.
G-ShockG-Shock Mudmaster GG-B100XM
A part of the beloved Japanese brand’s Master of G lineup, this G-Shock Mudmaster is “developed for professionals working in the harshest environments.” Not only does it have the brand’s legendary shock-proofing, but it is also virtually impervious to mud (and other soggy conditions). It also combines the line’s signature carbon fiber-reinforced construction with a durable and handsome stainless steel bezel (there’s also an ion-plated black version), granting it stylistic contrast and increased toughness. And that’s just the tip of the iceberg.
MingMing 57.04 Phoenix
Ming updates arguably its most radical watch — the destro, monopusher chronograph 57.04 Iris — with the more subdued 57.04 Phoenix. Largely the same watch, the Phoenix makes a couple of key updates. Most notably, the watch’s dial features a dished gray top plate over the previous multiphasic dial, with radial cutouts that show a glimpse of the color show beneath while still exhibiting restraint. The chronograph register at 6:00 is also cut out of this top plate, making it more legible than before, and the 3/4 plate of the Sellita for MING Cal. SW562.M1 movement now features an anthracite coating to better match the monochromatic vibe of the Phoenix. The watch is available on a black FKM rubber strap or Ming’s 3D-printed titanium Polymesh bracelet.
CitizenCitizen Tsuyosa Shore
Citizen adds a bezel and increased legibility to its flagship affordable automatic sports watch. While, according to Citizen, it is technically not a dive watch because it has under 200m water resistance, the Tsuyosa Shore doubles the aquatic aptitude of its predecessors at 100m. It retains the same 40mm angular steel case and integrated President-style three-link steel bracelet as the original, and is powered by the same Citizen Caliber 8210 automatic movement.
MicromilspecMicromilspec Milgraph T5
Micromilspec finally adds a matching bracelet to the Grade 5 titanium Milgraph with the T5, which features satin brushing instead of microblasting and a sunray chrome dial inspired by the brand’s original Field Testing Unit watches.
TimexPeanuts x Timex Marlin Chronograph Joe Cool
The Timex Marlin Chronograph is already among the brand’s best affordable options, boasting ’60s-inspired styling and ties to motorsport history. Now, it gets another twist of horological history in this Joe Cool edition, inspired by Snoopy of Peanuts fame. This character that has significant ties to watchmaking history, including appearances on the Omega Speedmaster, as well as Orients, Seikos and, of course, Timexes. And now he can be found on the 9 o’clock sub-dial of this vintage-inspired chrono.
JunghansJunghans Aquaris
Junghans launches its first diver in many years with the Aquaris, a 46.9mm behemoth in stainless steel boasting a 500m depth rating, a lumed internal rotating bezel and an automatic movement.
Serica WatchesSerica Ref. 6190 TDM
Serica puts a beautiful twist on the classic California dial by swapping out the Arabic numerals on its Ref. 6190 field watch for Thai numerals. The swirling font creates a complementary counterpoint to the angular Roman numerals sitting opposite. Additionally, the minutes track is switched to a ruler style with dots every five spaces. This is a limited edition of 100 units, sold exclusively to the Thai market, with deliveries expected in June 2026.
G-ShockG-Shock DW-5600MNC
G-Shock’s iconic square watch ditches its typical resin band in favor of a cloth strap equipped with a magnetic Fidlock buckle.
HanhartHanhart 417 TI Desert Pilot
Hanhart updates its iconic pilot’s chronograph by crafting its case in Grade 5 titanium for the first time, and pairing that with a desert-inspired sand dial and manually wound flyback chronograph movement.
Parmigiani FleurierParmigiani Fleurier Tonda PF Automatic 36mm Alta Rosa
Parmigiani Fleurier continues its mastery of soft shades with another calming color in its Tonda PF line in the Automatic 36mm Alta Rosa. The soft pink hand-guillochéd dial proves the perfect complement to the 36.1mm x 8.6mm stainless steel case and knurled platinum bezel, while inside remains the in-house Calibre PF770-HM automatic movement with its 60-hour power reserve.
TimexTimex Expedition Freedive Solar
Clocking in at under $160, this gorpcore take on Timex’s fan-favorite Expedition field watch is pretty marvelously affordable. Yet, it still offers a pretty stellar array of features, some of which are unique to this model. Namely, this watch has a case made entirely from recycled ocean plastic, as well as a fabric strap made from the same, both courtesy of #TIDE. It also gets a solar-powered movement, so you don’t ever have to worry about winding it up or replacing any batteries.
CitizenCitizen Series8 NB6085
The Series8 trims some fat with a new case that measures 39mm wide by 10mm tall. It features the same octagonal fixed bezel, angular case and oversized crown guard as the diver variation. The integrated bracelet features H-links and a folding clasp. It runs on a Citizen Caliber 9051 automatic movement with a 42-hour power reserve.
BremontBremont Altitude MB Meteor ‘Felix the Cat’
Bremont gives its flagship pilot’s watch a makeover courtesy of cartoon icon and U.S. Navy squadron mascot Felix the Cat, who appears to swipe the six index off the dial of this black DLC titanium take on the MB Meteor.
Christopher WardChristopher Ward C60 Sapphire Edge White
Christopher Ward updates its C60 Sapphire Edge diver — previously only available in blue – with a white sapphire dial, black sapphire bezel, smoked black sapphire caseback and a luminous orange rubber strap.
ShinolaShinola Runwell Detrola Art Series
Shinola first introduced its Detrola series of watches as an affordable alternative to higher-end timepieces, offering stylishness in a much more budget-friendly package. And while the series has been a success overall, this latest iteration really shines as a bright spot. Hell, with its minimalist dial (with a matte velvet center) and playful and colorful indices, you might not even recognize this as the same watch.
TimexTimex Q Timex Continental GMT Black Rubber
Timex expands its popular, 1970s-inspired Q Continental GMT lineup with this version that pairs a black, radial-textured dial with an integrated, textured black rubber strap.
Kurono TokyoKurono Tokyo The Diver’s
Get you a watch that can do both! Kurono Tokyo’s 35mm cushion-shaped dress watch fits into a 46mm dive case with 300m water resistance. The base watch comes on a quick-release black pebble grain pin buckle strap, while the dive case is fitted with a black rubber pin buckle strap. It runs on a Miyota Caliber 90S5 automatic movement, which beats at 4Hz and has a 40-hour power reserve. Sales are made through a request system that remains open until March 11.
OmegaOmega Seamaster Diver 300M Milano Cortina 2026 Paralympics
Omega’s special-edition Seamaster Diver for the 2026 Paralympic Winter Games features a 43.5mm case made from a mix of white ceramic and titanium, along with an ice-textured white dial featuring the Milano Cortina 2026 logo, a seconds hand featuring the three colors of the Paralympics logo and a white rubber strap.
