Apple has tested a feature in the App Store that lets developers charge for subscriptions with “contingent pricing.” This implies that developers can provide subscription bundles for two applications at a lower cost.
The business announced an update on the developer site, stating that as long as users have already paid for the other app in the bundle, developers can still offer discounted pricing even if the app’s membership increases.
One developer’s subscriptions or those from two distinct developers can be utilized. In the upcoming months, we’ll recruit more developers and continue the trial program for this product. The business stated that if you’re interested in introducing contingent pricing in your app, you can start the planning process right now and register to be informed when further information becomes available in January.
This is a helpful feature for independent developers since it lets them advertise their work by giving subscription discounts on bundles of their apps.
Senior engineering manager Pete Hare of Apple stated on LinkedIn that the business manages all complexities, including eligibility verifications and processing payments.
In addition to Apple-provided flows to subscribe and download in one step straight from email links or the App Store—which lets you discount your services based on other apps in the App Store—we handle all the eligibility checks and commerce work to allow for seamless in-app purchases in your apps, according to Hare.
According to 9to5Mac, Apple stated that developers can advertise this discount using off-platform marketing channels while the capability is still in beta.
This appears to be Apple’s attempt to get developers to use the App Store before the EU’s Digital Markets Act (DMA) takes force the following year. DMA requests that app stores, including Google’s Play Store and Apple’s App Store, permit consumers to install programs differently.
According to Apple’s marketing material for this functionality, the App Store can manage complicated payment and subscription processes even with several apps and developers participating. This type of development can be laborious and challenging to implement for future alternative app shops.
