Connect with us

Hi, what are you looking for?

BUSINESS

Brazilian WhatsApp users may now pay merchants.

Photo: Whatsapp

Brazilian WhatsApp users can now directly pay businesses through chat. The app allows country residents to shop from discovery to payment. WhatsApp finally entered Brazil’s merchant payment market.

Mark Zuckerberg posted that WhatsApp will allow users to “pay local businesses right in a WhatsApp chat.”

“This seamless and secure checkout experience will be a game-changer for people and small businesses looking to buy and sell on WhatsApp without going to a website, opening another app, or paying in person. “We’re rolling out today to a small number of businesses and will be available to many more in the coming months,” the company announced.

WhatsApp Pay in Brazil allowed peer-to-peer transactions until now. However, regulatory restrictions prevented Meta from enabling merchant purchases. Shops could use a third-party payment service to generate a payment link and include it in a WhatsApp message, but this was a cumbersome process for both parties.

How many small businesses use WhatsApp is unknown. However, WhatsApp reported 5 million Brazilian businesses using it in 2020.

Last year, WhatsApp launched a yellow-pages-like “Dictionary” feature in Brazil to search for food, drink, and travel businesses. Users can search for businesses, add items, and pay the merchant in the app using these two features.

WhatsApp accepts Mastercard and Visa debit, credit, and pre-paid cards from “numerous” participating banks. In addition, businesses can accept these payments by integrating Cielo, Mercado Pago, or Rede. These firms established WhatsApp’s peer-to-peer payment infrastructure in Brazil.

Reliance Jio and the firm launched an end-to-end grocery purchasing experience in India. As a result, JioMart reported more WhatsApp shoppers.

Zuckerberg said Meta would focus on cost reduction and revenue growth in February. In addition, merchant payment services should launch nationwide with over 120 million WhatsApp users.

Brazil has aggressively accepted digital payments in recent years. Last year, over 124 individuals used Pix, a central bank-managed quick payment network.

Click to comment

Leave a Reply

Your email address will not be published. Required fields are marked *

The future of technological innovation is here. Be the first to discover the latest advancements, insights, and reviews. Join us in shaping the future.
SUBSCRIBE

You May Also Like

Electronics

Presenting the Samsung 65” Class OLED S95C TV—the height of current fashion and stunning visual readability. With a mean rating of 4.1 stars based...

News

Intense Scrutiny of Stormy Daniels’ Testimony in Trump Trial Stormy Daniels has become a pivotal witness at some point of the excessive-profile trial of...

News

More than 40 measure are included in Ofcom’s plan to protect youngsters from content that offers with eating problems, self-damage, suicide, and pornography. Concerns...

Gadgets

Overview Samsung’s Galaxy Z Flip 5’s large cover screen enabled app access without unfolding, a significant improvement over its predecessor. As excitement builds for...

SUBSCRIBE

The future of technological innovation is here. Be the first to discover the latest advancements, insights, and reviews. Join us in shaping the future.