Connect with us

Hi, what are you looking for?

FINTECH

Google’s new ad transparency portal will track a brand’s past campaigns.

Photo: GOOGLE

A new Google ad transparency portal will enable consumers to search for certified advertisers and their campaigns across Search, Display, and YouTube.

This new transparency center, available via this URL and the My Ad Center page, lets you search for brand advertising, where they were shown when they ran a campaign, and the format. If advertising includes hazardous items or objectionable information, users can like, block, or report them to Google. Today, the Center begins rolling out to all users.

Last year, Google unveiled the My Ad Center site, which allows users to view ad themes, brands, and recent advertisements from Search, YouTube, and Discover. Users can remove subjects or companies or disable tailored advertisements. Remember that advertising will still appear. It won’t be personalized.

We create safer, more trustworthy, and responsible ads to safeguard our users. “With the Ads Transparency Center, you’re never in the dark regarding Google advertisements,” stated Alejandro Borgia, Director of product management for Ads Safety.
After its launch, Google stated 20% of the 70 million My Ad Center page visitors changed their ad preferences. Of course, with Google’s billion users, this isn’t surprising.

The Mountain View-based company created this transparency center so buyers can learn about unknown businesses and check if they are Google verified.

Google’s platform has been providing more brand advertising data.

Google started showing advertisers’ histories last September. The tech giant changed its mobile search “Ad” tag to “Sponsored” a month later for greater exposure. It also relocated the tag above the URL instead of next to the link address.

Google published an Ad Safety Report to combat fraudulent advertisements. As a result, the corporation banned 5.2 billion advertising, limited 4.3 billion ads, and suspended 6.7 million advertiser accounts.

Google expanded its financial service certification program to 11 countries last year, including the U.K., Australia, and Singapore. Financial fraud prevention requires advertising to obtain local authority approval to promote their products and services. Google changed or implemented 29 consumer-protecting ad rules last year.

The U.S. is scrutinizing the company’s greatest income generator, advertising. In January, the DOJ accused Google of abusing its ad market monopoly. Eight states, including New York and California, joined the DoJ in a complaint to “halt Google’s anticompetitive scheme, unravel Google’s monopolistic grip on the industry, and restore competition to digital advertising.” Last week, Alphabet requested a Federal judge to dismiss the case.

Click to comment

Leave a Reply

Your email address will not be published. Required fields are marked *

The future of technological innovation is here. Be the first to discover the latest advancements, insights, and reviews. Join us in shaping the future.
SUBSCRIBE

You May Also Like

Innovation

Overview Changing the decor in your property shouldn’t be a hard or high-priced challenge. Simple do-it-yourself initiatives can revitalize your residing place with a...

News

More than 40 measure are included in Ofcom’s plan to protect youngsters from content that offers with eating problems, self-damage, suicide, and pornography. Concerns...

Electronics

Presenting the Samsung 65” Class OLED S95C TV—the height of current fashion and stunning visual readability. With a mean rating of 4.1 stars based...

Automotive Industry

Overview One of the biggest improvements in contemporary transportation is using synthetic intelligence (AI) into driverless vehicles. AI drives the development of self-driving cars,...

SUBSCRIBE

The future of technological innovation is here. Be the first to discover the latest advancements, insights, and reviews. Join us in shaping the future.