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Studio behind Dying Light and Dead Island creates new digital game store Gemly

The studio behind Dying Light, Techland, has announced that they have launched Gemly, a new digital video game store according to Gemly’s official website.

“We invite you to our truly engaging platform which we hope you will be building together with us. We want to introduce you – the gamers – to our world, the world where we bring all our crazy ideas to life and share them with you as unique gaming experience,” it says on Gemly’s About page.

The focus of Gemly will be bringing gamers specific games from Gemly’s numerous partnerships with other studios, along with the games that Techland creates themselves. Some of the content on Gemly will be exclusive to the new digital video game store, referring to their products as “gems.”

Along with Gemly’s focus, Techland reassures users will not be scammed or lied to about their video games. Considering the recent conflicts with video game key distributor G2A about selling keys not directly from distributors, it’s good to put the message out there that Gemly won’t be committing similar acts.

“We actively support the industry’s good standards in digital distribution. All of our games come from legit sources, directly from our partnered game developers and publishers. We guarantee secure payments and we do not store nor process any precious and sensitive data. We value your time by giving you access to your games in the blink of an eye,” it says on Gemly’s about page.

Techland is a Polish developer who has developed games Dying Light and Dead Island. Along with their own game catalogue, Techland is also a game publisher and have published games Torment: Tides of Numenera and Pure Farming 17: The Simulator. The company, which has been around since 1991, is familiar with console platforms, PC, and even mobile and have worked with big publishers like Ubisoft and Warner Bros. Interactive Entertainment. Although Techland is very involved in the gaming industry, it may still come as quite a shock that they’ve decided to open up their own digital video game store.

The catalogue that Gemly offers is pretty extensive, and offers games such as the Batman: Arkham series, the Lego Star Wars series, the Witcher series, Alien: IsolationCompany of Heroes 2Bastion and more. Some games are currently discounted too, so you may find something you want to play without laying out a lot of money for it. The filter system Gemly has created for their website is also very specific, not only offering a genre-specific filter, but also categorizing games by language, system, type (as in DLC or an actual game), game mode (single player, multiplayer, and co-op) and price point, making it easier for users to find exactly what they might be looking for.

Gemly will join the likes of digital video game storefronts such as Steam and Humble Bundle, increasing the competition within the gaming industry on where people choose to buy their games. Techland has had users in 144 countries play their games, and 7.5 million players just for Dying Light: The Following, so they will possibly be able to reach an even wider audience through Gemly.

Although I do congratulate Techland for creating another online store, the competition between the digital video game storefronts across the internet may be incredibly difficult to compete with (especially Steam, whose sales and expansive gaming catalogue attract a variety and number of people). But, these are risks with creating anything, so I hope that Techland is able to attract new customers to Gemly. Since the Polish developer and publisher do have connections to other very well-known developers and publishers, I believe they will continue to be able to expand their catalogue of games.

Featured image via Flickr/BagoGames.

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