On March 13, Apple kicked off celebrations for its 50th anniversary with a special performance by 17-time Grammy Award-winning artist and producer Alicia Keys at Apple Grand Central in New York City. Keys delivered an incredible set of her timeless songs from the venue’s iconic steps. iPhone 17 Pro brought the energy and intimacy of the event to life.

Throughout the month, the company is commemorating the milestone around the world. Each gathering highlights human creativity and ingenuity in action, and showcases the remarkable things people can do when they have the right Apple products in their hands.

An artist who transcends genre and time, Alicia Keys is the human embodiment of performance, producing, storytelling, and innovation. With multiple decades in the industry under her belt, Keys has never stopped thinking different.

Keys became one of the first artists to release her catalog in Spatial Audio on Apple Music and headlined an Apple Music Live performance. In 2024, Alicia Keys: Rehearsal Room was among the first Apple Immersive experiences for Apple Vision Pro, offering fans a unique glimpse into her creative process during a New York City rehearsal.