By displaying notifications about violating the platform’s terms of service, YouTube is now taking action against using ad blockers worldwide. The business occasionally prohibits customers from seeing more videos unless they turn off ad blocking.
The video streaming site began testing in June, informing customers that if they didn’t turn off their ad blocker, the video player would be banned after three videos.
The company informed The Verge that YouTube has launched a “global effort” requesting users to enable advertisements or pay for a YouTube Premium membership. Before that, Android Authority reported that several users had complained about receiving warnings against using ad blockers in various formats on the r/YouTube subreddit.
While YouTube is taking action against ad-blockers, there are several advertisements regarding ad-blockers on the platform, as Redditors have noted.
We’ve contacted YouTube to inquire further about the restrictions the platform is imposing on ad blockers, and we’ll update this article as soon as we obtain an answer.
According to the firm, last year, YouTube had 80 million paying members across the Music and Premium tiers. Google is testing many strategies to increase this figure, though. For example, in experiments, the business charged consumers to watch films of 4K quality or displayed several unskippable advertisements to provide an unbroken experience.
